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#96: How to Master Customer Acquisition through Storytelling, Precision Targeting, and Strategic Pricing (Cydni Tetro, Brandless, Inc.)

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#96: How to Master Customer Acquisition through Storytelling, Precision Targeting, and Strategic Pricing (Cydni Tetro, Brandless, Inc.)

Here's what you're going to learn from Cydni:

  • How to leverage effective storytelling to craft a compelling brand narrative.

  • How to cultivate what Cydni terms as a "Deal Sense" to close more deals.

  • How to recognize when it's time to take a step back and hand over the reins to a dynamic CEO.

  • How Cydni and her team boosted revenues by an astonishing 7000% within a year.

  • How to strategize for customer acquisition, especially when working from zero to a very low budget.

  • How to consider pricing as an entrepreneur, ensuring competitiveness while keeping your unit economics viable.

  • How to approach and persuade investors about the potential and profitability of your business.

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#95: How to Create A Successful Co-Founder Relationship (Phoebe Yu & Kat Dey, ettitude)

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#95: How to Create A Successful Co-Founder Relationship (Phoebe Yu & Kat Dey, ettitude)

Here's what you're going to learn from Phoebe and Kat:

  • How they developed a healthy co-founder relationship.

  • How they experimented with unique marketing strategies in the beginning which allowed them to acquire 10,000 new customers.

  • How they were able to initially fund the company with a ton of alternative solutions.

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#94: How To Scale Sustainably Without Funding (Millie Tadewaldt, Brilliant) (2021)

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#94: How To Scale Sustainably Without Funding (Millie Tadewaldt, Brilliant) (2021)

Here's what you're going to learn from Millie:

  • How she bootstrapped a company to the multi-millions by focusing on positive unit economics.

  • How they are able to be sustainable with their growth even as they scale.

  • How they are able to get and attract the right talent?

  • Key pillars that helped them scale without investors.

  • Key lessons she learned from previous experiences.

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#93: How to Successfully Navigate Economic Downturns In Business (Elena Valentine, Skill Scout) (2021)

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#93: How to Successfully Navigate Economic Downturns In Business (Elena Valentine, Skill Scout) (2021)

Here's what you're going to learn from Elena:

  • How they navigated economic uncertainty.

  • How to avoid getting caught up in the fundraising cycle.

  • How to stay focused & scale without VC.

  • How she redefined success in 2020 not as growth but rather what she wanted to be remembered for as a leader.

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#92: How to Craft a Brand Worth Millions: Scaling Up and Beyond $1M! (Kendra Bracken-Ferguson, BrainTrust Founders Studio)

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#92: How to Craft a Brand Worth Millions: Scaling Up and Beyond $1M! (Kendra Bracken-Ferguson, BrainTrust Founders Studio)

Here's what you're going to learn from Kendra:

  • How to Seamlessly Blend Your Personal Brand with Your Business

  • How to Monetize Your Brand

  • How to Fast-Track Your Way to $1M

  • The Importance of Prioritizing Rest In Your Entrepreneurial Journey

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#90: Your Quarterly Business Breakdown: Recession or Nah?, SVB, Embracing Uncertainty, and more... (April 2023)

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#90: Your Quarterly Business Breakdown: Recession or Nah?, SVB, Embracing Uncertainty, and more... (April 2023)

Here's what you're going to learn:

  • The Inside Scoop: Dive into what's really going on in business and startups, keeping founders in the know and on their toes.

  • The Debrief: A break down the latest happenings and how they impact you and your business.

  • Growth Opportunities: A spotlight of the chances for you to level up and expand your horizons.

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#88: How to Use Organic Marketing to Scale to 7 Figures (Ceata Lash, PuffCuff) (2022)

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#88: How to Use Organic Marketing to Scale to 7 Figures (Ceata Lash, PuffCuff) (2022)

Here's what you're going to learn from Ceata Lash:

  • How to build your community of customers and engage with them

  • How to build a company with social media marketing and finding the right balance between paid promotion and organic growth

  • How she still owns 100% of her company after nine years despite needing a lot of capital along the way

  • How to own and leverage patents for your intellectual property.

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#87: How She Bootstrapped Her Consultancy To 7 Figures (Stephanie Neale, Blind Zebra)

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#87: How She Bootstrapped Her Consultancy To 7 Figures (Stephanie Neale, Blind Zebra)

Here's what you're going to learn from Stephanie Neale:

  • How to deconstruct the scarcity mindset that limit many entrepreneurs

  • How to streamline processes in a business to scale it from six to seven figures

  • How the money script you have may be affecting you

  • How to let go of money baggage as a female entrepreneur

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#86: How She Built Billion Dollar AND Multi-Million Dollar Brands (Elyce Arons, Frances Valentine & Kate Spade)

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#86: How She Built Billion Dollar AND Multi-Million Dollar Brands (Elyce Arons, Frances Valentine & Kate Spade)

Here's what you're going to learn from Elyce Arons:

  • How to be scrappy in the initial stages of building your business.

  • How to properly identify your customers' needs.

  • How and where to source for capital when starting your business.

  • How to build wholesale partnerships.

  • How she's managed to grow her business in a turbulent economy. 

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#85: How to Use Experimentation to Find the Right Areas of Entrepreneurial Focus (Amina Moreau, Radious)

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#85: How to Use Experimentation to Find the Right Areas of Entrepreneurial Focus (Amina Moreau, Radious)

Here's what you're going to learn from Amina Moreau:

  • How rest and play is a key part of the entrepreneurship journey.

  • How to find your business focus.

  • What to do when resources for experimentation are limited.

  • Why she chose to raise after bootstrapping two previous companies. 

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How to Navigate Business Funding for Startups (Barbara Clarke, The Impact Seat LLC.)

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How to Navigate Business Funding for Startups (Barbara Clarke, The Impact Seat LLC.)

Here's what you're going to learn from Barbara Clarke:

  • How founders can make their companies VC-backable.

  • Where founders can source for funding/financing apart from VC.

  • How founders can make the right hires at every stage of their business.

  • How to build your board so you can get on the path to million dollar success.

  • What the Impact Seat LLC does and the impact it is making for marginalized groups.

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How to Build B2B Partnerships that Will Help You Leverage Business Opportunities (Theresa Caragol, AchieveUnite Inc.)

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How to Build B2B Partnerships that Will Help You Leverage Business Opportunities (Theresa Caragol, AchieveUnite Inc.)

Here's what you're going to learn from Theresa Caragol:

  • How entrepreneurs can approach potential partners.

  • Steps entrepreneurs should take to quickly foster relationships with partners.

  • How to maintain long-term B2B partnerships.

  • How to streamline processes when building partnerships.

  • How to leverage existing technology to expand your business.

How to Craft A Successful Go-to-Market Strategy (Mona Bijoor, JOOR)

How to Craft A Successful Go-to-Market Strategy (Mona Bijoor, JOOR)

Here's what you're going to learn from Mona Bijoor:

  • What is a successful go-to-market strategy

  • How to craft your go-to-market strategy

  • How to run experiments because the first few tactics will NOT work

  • How she onboarded 500 brands and large retailers to her marketplace

  • How to create a flywheel of growth once you nail your go-to-market strategy

How to Scale Lasting Impacting: Defining What Success Looks Like for YOU & Growing with Accountability (Bianca Tylek, Worth Rises)

How to Scale Lasting Impacting: Defining What Success Looks Like for YOU & Growing with Accountability (Bianca Tylek, Worth Rises)

Here's what you're going to learn from Bianca Tylek:

  • Why your business has a greater responsibility beyond the numbers. 

  • How to listen and communicate with those you serve.

  • How to stay accountable to your mission without engaging in saviorism. 

  • How to avoid scaling bad business practices. 

  • How to take a meaningful stand so your business isn't complicit or actively engaging in harmful business practices. 

How to Use Paid Ads to Scale to 7-Figures (Anna Konchar, Anna Konchar)

How to Use Paid Ads to Scale to 7-Figures (Anna Konchar, Anna Konchar)

Here's what you're going to learn from Anna Konchar:

  • Learn the key to having success with paid ads.

  • When is the right time to invest in paid ads. 

  • How to build and optimize your conversion funnel to acquire customers. 

  • What specifically you need to do to get low-cost ads with a high ROI.

  • How to set realistic benchmarks for paid ads.

Financial Do's & Don'ts to Grow Your Business (Tiffany Aliche, The Budgetnista)

Financial Do's & Don'ts to Grow Your Business (Tiffany Aliche, The Budgetnista)

Here's what you're going to learn from Tiffany Aliche

  • Understanding how much traction you need to gain and how to financially plan it out so you can put your business in a better position than the majority of businesses.

  • Amazing tips on the do's and don'ts for your business' financial success.

  • Common money mistakes founders make.