Marketing

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#96: How to Master Customer Acquisition through Storytelling, Precision Targeting, and Strategic Pricing (Cydni Tetro, Brandless, Inc.)

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#96: How to Master Customer Acquisition through Storytelling, Precision Targeting, and Strategic Pricing (Cydni Tetro, Brandless, Inc.)

Here's what you're going to learn from Cydni:

  • How to leverage effective storytelling to craft a compelling brand narrative.

  • How to cultivate what Cydni terms as a "Deal Sense" to close more deals.

  • How to recognize when it's time to take a step back and hand over the reins to a dynamic CEO.

  • How Cydni and her team boosted revenues by an astonishing 7000% within a year.

  • How to strategize for customer acquisition, especially when working from zero to a very low budget.

  • How to consider pricing as an entrepreneur, ensuring competitiveness while keeping your unit economics viable.

  • How to approach and persuade investors about the potential and profitability of your business.

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#92: How to Craft a Brand Worth Millions: Scaling Up and Beyond $1M! (Kendra Bracken-Ferguson, BrainTrust Founders Studio)

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#92: How to Craft a Brand Worth Millions: Scaling Up and Beyond $1M! (Kendra Bracken-Ferguson, BrainTrust Founders Studio)

Here's what you're going to learn from Kendra:

  • How to Seamlessly Blend Your Personal Brand with Your Business

  • How to Monetize Your Brand

  • How to Fast-Track Your Way to $1M

  • The Importance of Prioritizing Rest In Your Entrepreneurial Journey

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#90: Your Quarterly Business Breakdown: Recession or Nah?, SVB, Embracing Uncertainty, and more... (April 2023)

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#90: Your Quarterly Business Breakdown: Recession or Nah?, SVB, Embracing Uncertainty, and more... (April 2023)

Here's what you're going to learn:

  • The Inside Scoop: Dive into what's really going on in business and startups, keeping founders in the know and on their toes.

  • The Debrief: A break down the latest happenings and how they impact you and your business.

  • Growth Opportunities: A spotlight of the chances for you to level up and expand your horizons.

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#88: How to Use Organic Marketing to Scale to 7 Figures (Ceata Lash, PuffCuff) (2022)

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#88: How to Use Organic Marketing to Scale to 7 Figures (Ceata Lash, PuffCuff) (2022)

Here's what you're going to learn from Ceata Lash:

  • How to build your community of customers and engage with them

  • How to build a company with social media marketing and finding the right balance between paid promotion and organic growth

  • How she still owns 100% of her company after nine years despite needing a lot of capital along the way

  • How to own and leverage patents for your intellectual property.

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#85: How to Use Experimentation to Find the Right Areas of Entrepreneurial Focus (Amina Moreau, Radious)

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#85: How to Use Experimentation to Find the Right Areas of Entrepreneurial Focus (Amina Moreau, Radious)

Here's what you're going to learn from Amina Moreau:

  • How rest and play is a key part of the entrepreneurship journey.

  • How to find your business focus.

  • What to do when resources for experimentation are limited.

  • Why she chose to raise after bootstrapping two previous companies. 

How to Craft A Successful Go-to-Market Strategy (Mona Bijoor, JOOR)

How to Craft A Successful Go-to-Market Strategy (Mona Bijoor, JOOR)

Here's what you're going to learn from Mona Bijoor:

  • What is a successful go-to-market strategy

  • How to craft your go-to-market strategy

  • How to run experiments because the first few tactics will NOT work

  • How she onboarded 500 brands and large retailers to her marketplace

  • How to create a flywheel of growth once you nail your go-to-market strategy

How to Use Paid Ads to Scale to 7-Figures (Anna Konchar, Anna Konchar)

How to Use Paid Ads to Scale to 7-Figures (Anna Konchar, Anna Konchar)

Here's what you're going to learn from Anna Konchar:

  • Learn the key to having success with paid ads.

  • When is the right time to invest in paid ads. 

  • How to build and optimize your conversion funnel to acquire customers. 

  • What specifically you need to do to get low-cost ads with a high ROI.

  • How to set realistic benchmarks for paid ads.

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How To Build Your Brand Recognition Organically Through Earned Media (Cheryl Congee, The Impact Seat Foundation)

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How To Build Your Brand Recognition Organically Through Earned Media (Cheryl Congee, The Impact Seat Foundation)

Here's what you're going to learn from Cheryl Contee:

  • How to plan for your exit early so you can leave on your own terms.

  • How to leverage earned media to grow your brand

  • How to build relationships with your clients to improve retention.

  • How to know which funding options are right for you.

  • How she raised millions by building key relationships that led to a successful exit.

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How Storytelling Bootstrapped A Company Now Valued at $110 MILLION (Stephanie Nadi Olson, We Are Rosie)

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How Storytelling Bootstrapped A Company Now Valued at $110 MILLION (Stephanie Nadi Olson, We Are Rosie)

Here are the traction tips Stephanie will brief you on:

  • How to master storytelling to close more sales deals.

  • How to use organic marketing to grow your business.

  • How to define and communicate your why.

  • How to quit an unfulfilling job and get into entrepreneurship.

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How To Break Into A Difficult Industry By Using Out-Of-The Box Tactics And Having A Strong Conviction In Your Ideas (Alix Peabody, Bev)

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How To Break Into A Difficult Industry By Using Out-Of-The Box Tactics And Having A Strong Conviction In Your Ideas (Alix Peabody, Bev)

Here are the traction tips Alix will brief you on:

  • How to use scrappy marketing to build your brand

  • How to foster relationships to build your business

  • How to shift the culture within a traditional industry

  • How to stay the course especially when you’re told no

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How She Bootstrapped to $1M in 12 Months through Community & Raised $3M for Another Business (Breanne Acio, Sēkr)

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How She Bootstrapped to $1M in 12 Months through Community & Raised $3M for Another Business (Breanne Acio, Sēkr)

Here are the traction tips Breanne will brief you on:

  • How to build a community centered business

  • How to engage and retain the community you are building

  • How to recruit top talent for your team with limited capital

  • How to raise $3 million as a woman of color

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How She Scaled A Passion Project To An 8-Figure Productized Business (Gloria Hwang, Thousand)

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How She Scaled A Passion Project To An 8-Figure Productized Business (Gloria Hwang, Thousand)

Here are the traction tips Gloria will brief you on:

  • How to define your target market

  • How to create a community around your brand

  • How to master distribution by aligning with the right partners

  • How to raise funds and use it efficiently to grow your company

  • How to find the right funding partners that align with your company’s long term vision

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How A Fashion Resale Founder Raised $12M, Got to an Exit & Practices De-Growth (Nicole Bassett, The Renewal Workshop)

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How A Fashion Resale Founder Raised $12M, Got to an Exit & Practices De-Growth (Nicole Bassett, The Renewal Workshop)

Here are the traction tips Nicole will brief you on:

  • How to find the right product-market fit for your business.

  • How they crafted a successful go-to-market strategy.

  • How to navigate the emotions that come with exiting your company.

  • How to take better care of yourself and not burn out as an entrepreneur.

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How Focusing On The Strategic 1% Scaled a Multi-Million Business & Raised $22 Million (Sarah Smith, The Dyrt)

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How Focusing On The Strategic 1% Scaled a Multi-Million Business & Raised $22 Million (Sarah Smith, The Dyrt)

Here are the traction tips Sarah will brief you on:

  • How to build by focusing on the 1% of the community that contributes to your platform

  • How to raise funding of $22M Dollars

  • How to monetize the platform by listening to users

  • How to build a thriving community by strategic focus