Product

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#96: How to Master Customer Acquisition through Storytelling, Precision Targeting, and Strategic Pricing (Cydni Tetro, Brandless, Inc.)

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#96: How to Master Customer Acquisition through Storytelling, Precision Targeting, and Strategic Pricing (Cydni Tetro, Brandless, Inc.)

Here's what you're going to learn from Cydni:

  • How to leverage effective storytelling to craft a compelling brand narrative.

  • How to cultivate what Cydni terms as a "Deal Sense" to close more deals.

  • How to recognize when it's time to take a step back and hand over the reins to a dynamic CEO.

  • How Cydni and her team boosted revenues by an astonishing 7000% within a year.

  • How to strategize for customer acquisition, especially when working from zero to a very low budget.

  • How to consider pricing as an entrepreneur, ensuring competitiveness while keeping your unit economics viable.

  • How to approach and persuade investors about the potential and profitability of your business.

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#92: How to Craft a Brand Worth Millions: Scaling Up and Beyond $1M! (Kendra Bracken-Ferguson, BrainTrust Founders Studio)

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#92: How to Craft a Brand Worth Millions: Scaling Up and Beyond $1M! (Kendra Bracken-Ferguson, BrainTrust Founders Studio)

Here's what you're going to learn from Kendra:

  • How to Seamlessly Blend Your Personal Brand with Your Business

  • How to Monetize Your Brand

  • How to Fast-Track Your Way to $1M

  • The Importance of Prioritizing Rest In Your Entrepreneurial Journey

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#90: Your Quarterly Business Breakdown: Recession or Nah?, SVB, Embracing Uncertainty, and more... (April 2023)

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#90: Your Quarterly Business Breakdown: Recession or Nah?, SVB, Embracing Uncertainty, and more... (April 2023)

Here's what you're going to learn:

  • The Inside Scoop: Dive into what's really going on in business and startups, keeping founders in the know and on their toes.

  • The Debrief: A break down the latest happenings and how they impact you and your business.

  • Growth Opportunities: A spotlight of the chances for you to level up and expand your horizons.

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#86: How She Built Billion Dollar AND Multi-Million Dollar Brands (Elyce Arons, Frances Valentine & Kate Spade)

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#86: How She Built Billion Dollar AND Multi-Million Dollar Brands (Elyce Arons, Frances Valentine & Kate Spade)

Here's what you're going to learn from Elyce Arons:

  • How to be scrappy in the initial stages of building your business.

  • How to properly identify your customers' needs.

  • How and where to source for capital when starting your business.

  • How to build wholesale partnerships.

  • How she's managed to grow her business in a turbulent economy. 

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#85: How to Use Experimentation to Find the Right Areas of Entrepreneurial Focus (Amina Moreau, Radious)

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#85: How to Use Experimentation to Find the Right Areas of Entrepreneurial Focus (Amina Moreau, Radious)

Here's what you're going to learn from Amina Moreau:

  • How rest and play is a key part of the entrepreneurship journey.

  • How to find your business focus.

  • What to do when resources for experimentation are limited.

  • Why she chose to raise after bootstrapping two previous companies. 

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How To Break Into A Difficult Industry By Using Out-Of-The Box Tactics And Having A Strong Conviction In Your Ideas (Alix Peabody, Bev)

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How To Break Into A Difficult Industry By Using Out-Of-The Box Tactics And Having A Strong Conviction In Your Ideas (Alix Peabody, Bev)

Here are the traction tips Alix will brief you on:

  • How to use scrappy marketing to build your brand

  • How to foster relationships to build your business

  • How to shift the culture within a traditional industry

  • How to stay the course especially when you’re told no

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How to NOT Get Screwed & Save $ Building Tech Products (Lisa Dusseault, Compaas) - Get Shit Done Podcast

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How to NOT Get Screwed & Save $ Building Tech Products (Lisa Dusseault, Compaas) - Get Shit Done Podcast

Here’s what traction tips Lisa will brief you on:

  • The one thing most founders do NOT ask, that you should when building products

  • Advice From a Technical Founder: How to Build a Tech Company as a Non-Technical Founder

  • How to Find the Right Tech Talent

  • How to be the BEST in market

  • How to Solve a Problem in an Industry You Have No Expertise In?

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How She Built a $50k Waitlist Then Raised $3M (Tiffany Dufu, The Cru) - Get Shit Done Podcast

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How She Built a $50k Waitlist Then Raised $3M (Tiffany Dufu, The Cru) - Get Shit Done Podcast

Here's what you're going to learn from Tiffany, founder of The Cru:

  • How to validate a concept through a landing page.

  • How to build a $50k waitlist and what Tiffany did with it.

  • How to develop tech as a non-technical founder.

  • How to determine what to charge.

  • How to raise $3M from investors not knowing anyone in the VC world.

  • Learn the #1 thing we ALL need to get better at.

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How Profit-1st Scaled a Multi-Million Dollar Digital Company (Heather Udo, Shoppable) - Get Shit Done Podcast

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How Profit-1st Scaled a Multi-Million Dollar Digital Company (Heather Udo, Shoppable) - Get Shit Done Podcast

Here's what you're going to learn from Heather Udo, founder of Shoppable:

  • How to make selling central to your role as founder EVEN if you're not a "natural" salesperson.

  • How to avoid distractions and sell what's aligned with the vision.

  • How to move down market.

  • Show me that it's reallllll 👏👏👏 - how to get the intros you need.

  • How scaling profitability secured $3M down way later & surviving fundraising PTSD.

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How to Raise $11M in 16 Months Post-Launch through Community (Betsy Fore, Tiny Organics)-Get Shit Done Podcast

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How to Raise $11M in 16 Months Post-Launch through Community (Betsy Fore, Tiny Organics)-Get Shit Done Podcast

Here's what you're going to learn from Betsy, founder of Tiny Organics:

  • What problem she’s solving in the food delivery space for babies with meals.

  • How she was able to fund this capital-intensive business without outside funding initially AND grow it 500% YOY.

  • How she organically grew the brand and nailed product development by building community.

  • Learn the key things that enabled her to raise so much money in such a short period of time. We dive into the components and things you can be asking yourself and doing to craft your story when fundraising...

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How A Cancer Diagnosis Inspired a Multi-Million Dollar Clean Alcohol Company (Leah Caplanis, Social Sparkling Wine)- Get Sh!t Done Podcast

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How A Cancer Diagnosis Inspired a Multi-Million Dollar Clean Alcohol Company (Leah Caplanis, Social Sparkling Wine)- Get Sh!t Done Podcast

Here's what you'll learn from Leah Caplanis:

  • Where she got the initial capital to scale in a capital intensive market.

  • How she learned to conquer sales and master distribution before producing the product and how you can navigate the system.

  • The reality of how long it can take to get into top-tier retailers like Costco, Target, Walmart.

  • How she was able to grow a multi-million dollar brand and raise $4.5M to scale.

  • Strategies of owning your value chain and going DTC and mistakes she wants you to learn from in rolling out new product.

  • And so much more...

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Her Brand Grew from $20k ARR to $250k ARR During the Pandemic (Queen of the Week: Archel Bernard, Bombchel) - Get Sh!t Done Podcast

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Her Brand Grew from $20k ARR to $250k ARR During the Pandemic (Queen of the Week: Archel Bernard, Bombchel) - Get Sh!t Done Podcast

On this Queen of the week, Archel, a Queen in the Get Sh!t Done Tribe, will walk you through…

  • How opening a retail location grew business 5x in 3 months.

  • How she went from selling dresses in out of a pick up truck in Liberia to getting stuck in the US, which led to launching a fast growing retail brand in the middle of a pandemic

  • How she built an African-first brand and how she expanded to the US.

  • Why being small allowed her to outpace retail giants.

  • Mistakes she's learned from in expanding product based on customer requests vs the data.

  • How she funded her retail expansion through sales and how she manages investment in new product.

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How She Scaled a 7-Figure Period Products Company After Delivering Pizzas (Jennifer Eden, Founder of Tampon Tribe)- Get Sh!t Done Podcast

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How She Scaled a 7-Figure Period Products Company After Delivering Pizzas (Jennifer Eden, Founder of Tampon Tribe)- Get Sh!t Done Podcast

Here’s what you’ll learn from Jennifer Eden, Founder of Tampon Tribe:

  • How she went from sleeping on her rooftop and delivering pizzas to scaling her company to 7-Figures.

  • How she self-funded beyond pizzas and Airbnb.

  • What she invested in early on to grown and reduce churn.

  • How she grew 430% during the pandemic bootstrapped.

  • How she set a budget and learned to manage the finances and cash flow in her business to scale.

  • And more..

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How to Scale Your eCommerce Company to 7-Figures through Authenticity & Guerrilla Marketing (Jaya Halepete Iyer, Founder of Svaha)- Get Sh!t Done Podcast

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How to Scale Your eCommerce Company to 7-Figures through Authenticity & Guerrilla Marketing (Jaya Halepete Iyer, Founder of Svaha)- Get Sh!t Done Podcast

Here’s what you’ll learn from Jaya Halapete Iyer, founder of Svaha:

  • How she grew 250% in year 1 and scaled to $1M by year 3.

  • How she targeted a specific yet mighty niche of customers who became an army of advocates that led to brand collaborations.

  • How she scaled authenticity through guerrilla marketing and word of mouth.

  • And more...

  • WHY the MAJORITY of her business is inbound interest via referrals.

  • Their hyper-focused qualification process checklist for leads that allows them to drive impact and the bottom line.

  • How she leveraged the flywheel approach to double down on scaling core competencies.

  • And more...

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Queen of the Week: She Robbed a Bank the Launched in 700 Stores w/ $330k in Funding (Chantel Calloway, Ryhme Antics) - Get Sh!t Done Podcast

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Queen of the Week: She Robbed a Bank the Launched in 700 Stores w/ $330k in Funding (Chantel Calloway, Ryhme Antics) - Get Sh!t Done Podcast

On this Queen of the week, Chantel, a Queen in the Get Sh!t Done Tribe, will walk you through…

  • How she moved to New York with just a prototype and $150 then launched in stores like Walmart, Target, etc.

  • How she moved through doubt from people who defined her by her past.

  • What doesn’t work when you are trying to gain traction.

  • How she was able to reframe her mistake to become a thriving entrepreneur.

  • And more..

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How to Scale to $27 Million Through Exceptional Service (Jen Leech, Truss)- Get Sh!t Done Podcast

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How to Scale to $27 Million Through Exceptional Service (Jen Leech, Truss)- Get Sh!t Done Podcast

She scaled to $27 Million with 400% growth in the last 3 years self-funded.

Here's what you'll learn from Jen, Founder of Truss:

  • Their empathetic approach to sales

  • WHY the MAJORITY of her business is inbound interest via referrals.

  • Their hyper-focused qualification process checklist for leads that allows them to drive impact and the bottom line.

  • How she leveraged the flywheel approach to double down on scaling core competencies.

  • And more...

How to Be the 1st to Market & The Best - Building the Minimum Lovable Product (Judith Erwin, Grasshopper Bank) - Get Sh!t Done Podcast

How to Be the 1st to Market & The Best - Building the Minimum Lovable Product (Judith Erwin, Grasshopper Bank) - Get Sh!t Done Podcast

Here’s what you’ll learn from Judith Erwin, founder of Grasshopper Bank:

  • How she’s built alongside her customer through what her team calls getting to the “Most Lovable Product.”

  • How to build the best team by always recruiting —> She interviews 5 people/week when she’s not hiring. That's 4X that when she is hiring.

  • How she raised a record $133M in core capital with 3 women + a man of color but almost lost it all in a matter of 2 hours.