Funding

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#96: How to Master Customer Acquisition through Storytelling, Precision Targeting, and Strategic Pricing (Cydni Tetro, Brandless, Inc.)

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#96: How to Master Customer Acquisition through Storytelling, Precision Targeting, and Strategic Pricing (Cydni Tetro, Brandless, Inc.)

Here's what you're going to learn from Cydni:

  • How to leverage effective storytelling to craft a compelling brand narrative.

  • How to cultivate what Cydni terms as a "Deal Sense" to close more deals.

  • How to recognize when it's time to take a step back and hand over the reins to a dynamic CEO.

  • How Cydni and her team boosted revenues by an astonishing 7000% within a year.

  • How to strategize for customer acquisition, especially when working from zero to a very low budget.

  • How to consider pricing as an entrepreneur, ensuring competitiveness while keeping your unit economics viable.

  • How to approach and persuade investors about the potential and profitability of your business.

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#95: How to Create A Successful Co-Founder Relationship (Phoebe Yu & Kat Dey, ettitude)

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#95: How to Create A Successful Co-Founder Relationship (Phoebe Yu & Kat Dey, ettitude)

Here's what you're going to learn from Phoebe and Kat:

  • How they developed a healthy co-founder relationship.

  • How they experimented with unique marketing strategies in the beginning which allowed them to acquire 10,000 new customers.

  • How they were able to initially fund the company with a ton of alternative solutions.

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#94: How To Scale Sustainably Without Funding (Millie Tadewaldt, Brilliant) (2021)

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#94: How To Scale Sustainably Without Funding (Millie Tadewaldt, Brilliant) (2021)

Here's what you're going to learn from Millie:

  • How she bootstrapped a company to the multi-millions by focusing on positive unit economics.

  • How they are able to be sustainable with their growth even as they scale.

  • How they are able to get and attract the right talent?

  • Key pillars that helped them scale without investors.

  • Key lessons she learned from previous experiences.

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#93: How to Successfully Navigate Economic Downturns In Business (Elena Valentine, Skill Scout) (2021)

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#93: How to Successfully Navigate Economic Downturns In Business (Elena Valentine, Skill Scout) (2021)

Here's what you're going to learn from Elena:

  • How they navigated economic uncertainty.

  • How to avoid getting caught up in the fundraising cycle.

  • How to stay focused & scale without VC.

  • How she redefined success in 2020 not as growth but rather what she wanted to be remembered for as a leader.

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#90: Your Quarterly Business Breakdown: Recession or Nah?, SVB, Embracing Uncertainty, and more... (April 2023)

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#90: Your Quarterly Business Breakdown: Recession or Nah?, SVB, Embracing Uncertainty, and more... (April 2023)

Here's what you're going to learn:

  • The Inside Scoop: Dive into what's really going on in business and startups, keeping founders in the know and on their toes.

  • The Debrief: A break down the latest happenings and how they impact you and your business.

  • Growth Opportunities: A spotlight of the chances for you to level up and expand your horizons.

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#88: How to Use Organic Marketing to Scale to 7 Figures (Ceata Lash, PuffCuff) (2022)

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#88: How to Use Organic Marketing to Scale to 7 Figures (Ceata Lash, PuffCuff) (2022)

Here's what you're going to learn from Ceata Lash:

  • How to build your community of customers and engage with them

  • How to build a company with social media marketing and finding the right balance between paid promotion and organic growth

  • How she still owns 100% of her company after nine years despite needing a lot of capital along the way

  • How to own and leverage patents for your intellectual property.

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How To Build Your Brand Recognition Organically Through Earned Media (Cheryl Congee, The Impact Seat Foundation)

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How To Build Your Brand Recognition Organically Through Earned Media (Cheryl Congee, The Impact Seat Foundation)

Here's what you're going to learn from Cheryl Contee:

  • How to plan for your exit early so you can leave on your own terms.

  • How to leverage earned media to grow your brand

  • How to build relationships with your clients to improve retention.

  • How to know which funding options are right for you.

  • How she raised millions by building key relationships that led to a successful exit.

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How She Bootstrapped to $1M in 12 Months through Community & Raised $3M for Another Business (Breanne Acio, Sēkr)

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How She Bootstrapped to $1M in 12 Months through Community & Raised $3M for Another Business (Breanne Acio, Sēkr)

Here are the traction tips Breanne will brief you on:

  • How to build a community centered business

  • How to engage and retain the community you are building

  • How to recruit top talent for your team with limited capital

  • How to raise $3 million as a woman of color

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How She Scaled A Passion Project To An 8-Figure Productized Business (Gloria Hwang, Thousand)

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How She Scaled A Passion Project To An 8-Figure Productized Business (Gloria Hwang, Thousand)

Here are the traction tips Gloria will brief you on:

  • How to define your target market

  • How to create a community around your brand

  • How to master distribution by aligning with the right partners

  • How to raise funds and use it efficiently to grow your company

  • How to find the right funding partners that align with your company’s long term vision

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How A Fashion Resale Founder Raised $12M, Got to an Exit & Practices De-Growth (Nicole Bassett, The Renewal Workshop)

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How A Fashion Resale Founder Raised $12M, Got to an Exit & Practices De-Growth (Nicole Bassett, The Renewal Workshop)

Here are the traction tips Nicole will brief you on:

  • How to find the right product-market fit for your business.

  • How they crafted a successful go-to-market strategy.

  • How to navigate the emotions that come with exiting your company.

  • How to take better care of yourself and not burn out as an entrepreneur.

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How Focusing On The Strategic 1% Scaled a Multi-Million Business & Raised $22 Million (Sarah Smith, The Dyrt)

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How Focusing On The Strategic 1% Scaled a Multi-Million Business & Raised $22 Million (Sarah Smith, The Dyrt)

Here are the traction tips Sarah will brief you on:

  • How to build by focusing on the 1% of the community that contributes to your platform

  • How to raise funding of $22M Dollars

  • How to monetize the platform by listening to users

  • How to build a thriving community by strategic focus

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How To Gain Over 500k Downloads & Raise $20 MILLION as a FinTech Platform (Tanya Van Court, Goalsetter)

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How To Gain Over 500k Downloads & Raise $20 MILLION as a FinTech Platform (Tanya Van Court, Goalsetter)

Here are the traction tips Tanya will brief you on:

  • How to master large-scale distribution with limited funding.

  • How to create mutually beneficial partnerships using the right strategies.

  • How to get influencer support from major celebrities and billionaire philanthropists like Robert F. Smith, Kevin Durant, and Ciara.

  • How to develop game-changing mindsets and culture for scaling a business.

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How To Bootstrap a MULTI-MILLION DOLLAR Coaching Business (Nicole Wood, Ama La Vida)

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How To Bootstrap a MULTI-MILLION DOLLAR Coaching Business (Nicole Wood, Ama La Vida)

Here are the traction tips Nicole will brief you on:

  • How a high-touch (aka white glove) business approach can be a major key to success.

  • How using a tech-enabled approach and not a tech-first approach is better.

  • How experimentation sets the stage for future excellence.

  • How human capital is a valuable asset to building a coaching business.

  • How to take the pressure off yourself when getting fixated on media headlines.

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How She Scaled & Exited In 36 MONTHS (Mia Saini Duchnowski, Oars + Alps)

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How She Scaled & Exited In 36 MONTHS (Mia Saini Duchnowski, Oars + Alps)

Here are the traction tips Mia will brief you on:

  • How to prepare for an early exit.

  • How to successfully set up operations, procedures and processes at the start of your business.

  • How to communicate with your customers to gain valuable feedback and insights.

  • How Mia manages to be a mom of 4 with one more baby on the way and manage her business so smoothly #mindblowing