THE PODCAST
Here’s what traction tips Kerry will brief you on:
How to show humanity in your brand image and communication.
How to build an omni-channel sales and distribution approach.
How to mitigate the challenges that come with running a retail and wholesale business.
How entrepreneurs can nurture and maintain mindfulness in their personal and business life.
Here’s what traction tips Caroll will brief you on:
How failure is an asset for future businesses.
How to scale a capital intensive company with little to no capital through strategic partnerships.
How to craft a successful go-to-market strategy.
How to leverage influencers and strategic partners to market and increase your company’s visibility.
Here’s what traction tips Sandee will brief you on:
How to build your community of customers and engage with them
How to build a company with social media marketing and how to find the right balance between paid promotion and organic growth
How she still owns 100% of her company after nine years despite needing a lot of capital along the way
How to own and leverage patents for your intellectual property.
Here’s what traction tips Sandee will brief you on:
Learn how they figured out what to scale in the nonprofit that created a flywheel for scale.
How to secure sponsorships and grants for non-profits.
Learn how they make their business model work with a combination of things.
How to stop treating your company or organization like a charity.
Here’s what traction tips Fawn will brief you on:
How to build a company on 99% earned media with 50+ different stories circulating/month (which means you don’t pay for 99% of those mentions)
How to tell a powerful brand story.
How she raised $60M all from individuals and plans to buy out her investors
How to build a legacy business that won’t be bought by one of the "big guys" but will become one of the "big guys"
Here's what you're going to learn from Tiffany, founder of The Cru:
How to validate a concept through a landing page.
How to build a $50k waitlist and what Tiffany did with it.
How to develop tech as a non-technical founder.
How to determine what to charge.
How to raise $3M from investors not knowing anyone in the VC world.
Learn the #1 thing we ALL need to get better at.
Here's what you're going to learn from Heather Udo, founder of Shoppable:
How to make selling central to your role as founder EVEN if you're not a "natural" salesperson.
How to avoid distractions and sell what's aligned with the vision.
How to move down market.
Show me that it's reallllll 👏👏👏 - how to get the intros you need.
How scaling profitability secured $3M down way later & surviving fundraising PTSD.
Here's what you're going to learn from Betsy, founder of Tiny Organics:
What problem she’s solving in the food delivery space for babies with meals.
How she was able to fund this capital-intensive business without outside funding initially AND grow it 500% YOY.
How she organically grew the brand and nailed product development by building community.
Learn the key things that enabled her to raise so much money in such a short period of time. We dive into the components and things you can be asking yourself and doing to craft your story when fundraising...
Here’s what you’ll learn from Somdutta:
How they became the first and largest unified cross barter supply chain and distribution partner for brands across eCommerce.
The key things you need to do to raise money in the early stages.
What readiness and preparedness look like so you can raise capital.
The key to closing successful B2B AND investor deals by proving one thing.
Best practices for scaling into new markets from leveraging the data to honoring culture.
And so much more...
Here’s what you’ll learn from Samantha and Yulkendy:
Why and how they made an impact in the Education-Tech space.
How they each successfully raised capital as Black Womxn.
What they did really well in growing their businesses over the past few years.
How they got lost and what they sacrificed in the process.
What it’s like to be in the middle of closing down your business and navigating what’s next
Here’s what you’ll learn from Carissa:
How they pivoted from a consulting model to a training model to SaaS model, which increased profit margins and scalability.
How the pivot led to raising $3.5M in corporate sponsorship and what was sponsored.
How false metrics of success nearly tanked her company at a couple of stages.
How decreasing prices increased profit margins.
How asking for money is a mindset shift where the shift allowed her to stop underselling herself.
And so much more…
Here's what you'll learn from Joy Tang:
How she went from high-frequency trader to building one of the leading AI platforms for fashion discovery.
WHY she raised $15M for this company and the importance of finding the right investors and WHY she might not raise for her next company.
How you should be thinking about performance and ROI when paying for advertising on social platforms.
And so much more...
Here’s what you’ll learn from Millie Tadewaldt, Founder of Brilliant:
Lessons from raising $1M in her former company that still failed during it’s best revenue month
How she focuses on positive unit economics to fuel scale of a multi-million dollar empire without funding.
How adopting lessons from scaling her former VC-backed business set her up to successfully scale Brilliant.
How to think through the consequences and incentivizes when deciding whether to bootstrap or raise capital to scale.
How she affords world class talent as a bootstrapped company.
And more…
On this Queen of the week, Chantel, a Queen in the Get Sh!t Done Tribe, will walk you through…
How she moved to New York with just a prototype and $150 then launched in stores like Walmart, Target, etc.
How she moved through doubt from people who defined her by her past.
What doesn’t work when you are trying to gain traction.
How she was able to reframe her mistake to become a thriving entrepreneur.
And more..
Learn how from Jihan Thompson, founder of Swivel Beauty:
What to do before every investor meeting to get a Yes even if it’s not a check.
How to be prepared for and treat No’s
Questions to ask when you get a No
How No’s can make your pitch better
Self-care tips for handling constant rejection to keep you going
Here’s what you’re going to learn from Fawn Weaver, founder of Uncle Nearest:
How they built Uncle Nearest on 99% earned media.
How they use the scale quickly model with focused intention.
How they grew to 15,000 locations quickly.
How she will be the first African American to pull off this type of legacy company.
Here’s what you’ll learn from Stephanie Benedetto, founder of Queen of Raw:
How to leverage a strategy you probably avoid or doubted yourself in that led her to pitching in front of Ashton Kutcher, Diddy, and Gary Vaynerchuck.
How to quantify impact of brand awareness when it’s not repeatable or scalable.
How to choose your vehicle for getting your story out there
She also gives you her phone number. YAS! Because she’s truly here to support you on your scaling journey like the Queen she is!
